A journey in the science of flowers.
Working passionately from our studio & workshops in West London, Ethereal Blooms is committed to creating a modern floral lab that's fiercely committed to quality, design, sustainability and building a female-empowering business.
Kathryn Popplestone
Co-Founder / Chief Executive Officer
A trained biochemist and accomplished CEO with over a decade of experience building successful innovative brands in the beauty and luxury industries, Kathryn – also a certified florist – oversees all the business and product functions of Ethereal Blooms, from sourcing the best flowers from farms and growers, to creating new techniques, methods and product offerings, while passionately growing the business day by day.
Erni Visser
Co-Founder / Chief Operations Officer
Formerly a Cambridge-educated veterinary doctor managing elite clinics around the world, Erni left her surgical career to pursue a passion for bio-flora. Now also a trained florist, she manages operations and technical & creative development, ensuring the studio/lab runs smoothly and innovating new blooms applications – from yachting bouquets made for the high seas to ambitious experiential installations.
Get in touch – we love to hear from you.
Or follow us on Instagram for sneak peeks into our floral lab!
